LET THEre BE EXPRESSIONS

WE ARe Lie TO Eye

An independent creative powerhouse, branding studio, and commercial film agency in Dhaka — where fearless ideas ignite cultural momentum.

Founded in 2015, Lie to Eye (LTE / Lightway) has established itself as one of Bangladesh's premier independent agencies. We combine ruthless consumer insight, cinema-grade visual storytelling, and fearless digital innovation to build iconic brands and viral cultural phenomena.

10+

Years of Fearless Craft (Est. 2015)

150+

Major Brand Campaigns Delivered

25+

Commward & Digital Marketing Awards

4.5★

Google Verified Agency Rating

Inside The Agency

Direct glimpses into our studio floor, filming sets, and everyday madness. Follow @lietoeye

DRAG OR SWIPE ↔

@lietoeye ↗

@lietoeye OFFICE COMEDY

The Joke Is On Us

36K+ views · When client feedback arrives at 7 PM on Thursday. The creative team’s unfiltered reaction.

Watch Reel ↗

@lietoeye AGENCY LIFE

Dear Interns, Back To Work

Gulshan studio floor banter — the daily hustle and humor of keeping our creative engines running.

Watch Reel ↗

@lietoeye FILM & SET

It's An LTE BROduction

Lights, camera, chaos. Behind the lens on set with our production crew bringing cinematic vision to life.

Watch Reel ↗

@lietoeye STUDIO FLOOR

Only If Boss Knew...

Behind closed doors in Gulshan 1. When the brainstorm veers off into completely wild territory.

Watch Reel ↗

@lietoeye CULTURE & VIBE

Happy Weekend Ya'll

Closing the laptops, unwinding on the balcony, and celebrating another week of high-octane craft.

Watch Reel ↗

@lietoeye OUR SQUAD

Lil Appreciation Post

Honoring the copywriters, art directors, motion wizards, and account leads who make the magic real.

Watch Reel ↗

@lietoeye SOCIAL STRATEGY

Content Queens at LTE

The creative women spearheading narrative strategies and viral social storytelling for national brands.

Watch Reel ↗

@lietoeye SET MADNESS

Who Was Right?

Watch till the end to know who called the shot. Commercial directing debates that push the boundary.

Watch Reel ↗

@lietoeye PRODUCTION

Shoot Day Pack-Up

48 hours awake, zero regrets. The unadulterated dedication behind every frame of LTE commercials.

Watch Reel ↗

What We Do

Strategic vision, uncompromised craft, and full-spectrum brand execution.

360° Brand Campaigns

Multi-channel brand campaigns rooted in deep cultural insights. From provocative concepts and nation-wide rollouts to integrated activations, we turn brands into cultural phenomena.

Launch Strategy TV Commercials OOH & DOOH Activations

Cinematic Film & AV

Our in-house film collective directs and produces cinema-grade commercials, hyper-contextual audio-visuals, and emotionally resonant brand films that command screen dominance.

Film Direction Cinematography Color Grading Sound Design

Digital & Social Movements

We speak the fluent, fast-paced language of modern digital culture. Native 9:16 vertical storytelling, snackable creative assets, viral meme engineering, and 100+ influencer takeovers.

Social Strategy Influencer Networks Meme Strategy Performance

Culture & Brand Identity

Distinctive visual identities, bespoke typography, and high-performance digital systems that carve out indelible brand personas in crowded marketplaces.

Brand Architecture Bento UI/UX Packaging Systems Brand Voice

✦ Creative Excellence & Recognition

Honored By Industry

Recognized at the highest levels by Bangladesh Brand Forum (BBF), Commwards, and Digital Marketing Awards for a decade of bold, boundary-pushing craft.

25+

Major Industry Trophies

Headline Distinctions

Premier Award Bodies